Website Marketing Specialist

1 week ago

Hoffman Estates, United States OMRON Healthcare, Inc. Full time

Work at OMRON

OMRON is the world’s leading manufacturer and distributor of personal heart health and wellness products. Since OMRON invented its first blood pressure monitors more than 40 years ago, the company has been passionate about empowering people to take charge of their health at home through precise technology. OMRON provides the World’s #1 Blood Pressure Monitor (Global Home Appliance Market Comprehensive Survey 2020 by Fuji Keizai Co., Ltd. (2019)). The company’s mission is Going for Zero, the elimination of heart attacks and strokes. Omron Healthcare – US, headquartered in Hoffman Estates, IL, is the healthcare subsidiary of Omron Corporation, a $8 billion global technology company celebrating more than 80 years of success.


Omron also has recently launched VitalSight™ by OMRON. VitalSight™ by OMRON is a remote patient monitoring (RPM) program committed to supporting healthcare organizations in realizing remote care’s potential for blood pressure management. VitalSight was developed in response to OMRON’s nearly 50 years’ experience in supplying clinically accurate home patient monitoring devices and personal heart-health technology. As a leader in at-home monitoring devices, it only makes sense that OMRON designed VitalSight to make participation in a clinically relevant remote patient monitoring program easier for both patients and providers—all in pursuit of Going for Zero mission.


Website Marketing Specialist

This role is responsible for maintaining OmronHealthcare.com to promote OMRON products, services and brand. You will combine creative communication skills with technical expertise to accurately follow established global design guidelines to create a positive experience for all. With a deep understanding of SEO, content marketing, analytics and website architecture, you will drive online engagement and continuously analyze market trends and adjust tactics to ensure optimal performance and return on investment. The person in this role must possess a strong technical proficiency, strategic thinking, analytical skills, strong interpersonal skills, strong prioritization skills, have a strong sense of urgency and a thorough understanding of the best practices in the industry.


Our Commitment to Employees:

  • Training and Career Development Program to give employees a learning path with the necessary tools and resources they need to help build their career at Omron.
  • Great financial opportunities with competitive compensation, immediate 401k match with 100% vesting, profit sharing, and Blue Cross Blue Shield for medical, dental, vision and prescription drug benefits.
  • Community Programs that include activities with local non-profit organizations and a Matching Gift Program.
  • Work-Life Balance with Flexible Work Arrangements, Flexible Work Hours, and Sick/Vacation/Holiday Pay.
  • Wellness Programs such as Walking Contests, Nutritional Learning Sessions, On Site Flu shots or Health Screenings, etc.
  • Education Assistance Program.


Responsibilities:

  • Create and maintain all aspects of the website including but not limited to building out templates, copy/image/content changes, creation of landing pages and press releases, manipulations in Photoshop for required image sizes, promotion creation and modification, and create and manage translation requests.
  • Optimize website content and structure for better search engine rankings.
  • Conduct regular site audits, track and report on key SEO metrics, and identify opportunities for optimization. This includes and is not limited to content strategy, SEO activities, technical audits, keyword research and link building.
  • Collaborate with internal subject matter experts and third-party agencies/freelancers to produce engaging website content for consumers and Healthcare Professionals to drive SEO and educate OMRON audiences.
  • Write compelling and high-quality website content, including social posts, emails, blog posts, educational articles and page descriptions to improve website search results.
  • Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement.
  • Ensure WCAG digital accessibility best practices are maintained throughout the content lifecycle.
  • Coordinate with external agencies and vendors to execute marketing programs.
  • Analyze market trends and consumer behavior to proactively optimize marketing efforts, ensuring that content resonates with the target audience and drives conversions.
  • Special projects as assigned.


Job Requirements:

  • Bachelor’s degree in Marketing, Business, or related field.
  • Minimum 3 years’ experience with advanced HTML, web development, SEO and project management.
  • Communication, User Experience (UX), Marketing and other industry education a plus.
  • Advanced knowledge HTML, SEO, Google Analytics, Google Search Console, Google Tag Manager.
  • Intermediate or better Excel skills.
  • Working knowledge of SEO tools/technologies, CRM software, CMS, and Adobe CS.
  • Microsoft Office knowledge.


Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Omron we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Omron is an Equal Opportunity Employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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