Marketing Specialist

Garner Industries

DBA - BinMaster

Offices: 2021 Transformation Dr., Suite 2230

Production: 3435 Schworer Dr.

Lincoln, Nebraska

BinMaster Level Sensors Division

Content Marketing Specialist

Are you a strong writer and skilled marketer fluent in lead generation, e-commerce, and digital media? Does your portfolio include design work in Adobe Create Cloud?

We’re a fast-growing B2B industrial manufacturing company offering a multi-faceted marketing position for a talented content developer with experience across a wide range of marketing media.

ABOUT US:

• BinMaster is a division of Garner Industries, a manufacturing company established in 1953.
• We design, assemble, and sell industrial level sensors and other material management equipment. We also design and develop inventory management software.
• BinMaster is an evolving company focused on lead generation, thought leadership, customer success, and innovation in our competitive sector.
• We have a diverse domestic and international industrial distributor and customer base.

WHAT WE WILL ASK YOU TO DO:

Strategic

• Work within the sales and marketing team to drive leads and measurable company growth
• Display a strong grasp of current marketing tools and strategies and emerging trends
• Work cross-functionally with internal departments and vendors to develop and deliver marketing content on time and budget
• Play an essential role in the content strategy and hands-on daily content management for the company’s websites and e-commerce stores using Magento/Adobe Commerce
• Fulfill and optimize the integration of the company’s marketing automation, e-commerce, Dynamics 365 CRM, and Business Central ERP systems utilizing various SaaS platforms
• Have a vision for creative lead generation strategies and optimize user and customer experiences

Creative

• Ideate and compose written content for social media posts & email marketing automation platforms
• Write marketing content for brochures, ads, videos, blogs, white papers, feature articles & case studies
• Create, post, and update content for the company websites using Magento/Adobe Commerce
• Utilize Adobe Creative Suite to compose and execute content following company brand standards
• Work in tandem with our graphic designer to fulfill the company’s photography needs
• Proof-read and edit all types of marketing and sales materials as well as product collateral
• Design and develop customer education materials and lead generation strategies

Website

• Play an integral content writing role in the company’s websites and integrated digital marketing campaigns from concept to execution using Magento/Adobe Commerce
• Work within the website platform daily to ensure content is current and correct
• Monitor and troubleshoot website and e-commerce orders and issues
• Assist in the development and deployment of SEO/SEM strategy to improve web traffic
• Maintain the company’s compliance with global privacy legislation

Digital

• Develop and deploy lead generation and educational programs using the company’s marketing automation platform for email, landing pages, automated campaigns, and account-based marketing using the Act-On platform
• Support and grow company presence by monitoring and posting content on a variety of organic and paid lead acquisition channels including GlobalSpec, AZO Sensors, Direct Industry, BulkInside
• Optimize, grow, and interact with the media contact database to enhance public relations and feature article opportunities
• Create prospecting lists for the sales funnel using SalesIntel
• Strategize and execute programmatic advertising by collaborating with MultiView

Social

• Collaborate with VP marketing and graphic designer to create and manage paid advertising on Google, Facebook, and LinkedIn
• Monitor activity on the company’s social media platforms and work with the graphic designer to develop posts and content to enhance engagement and grow the company’s social media presence
• Monitor and report monthly on the performance of digital media and social marketing campaigns and make recommendations for improvement

CRM

• Collaborate with marketing coordinator to oversee and analyze activity within the CRM
• Understand how to update, manage, and maintain the integrity of CRM and MA databases on an ongoing basis
• Address opt-outs and bounces to optimize deliverability, open rates, and digital reputation (Act-On, Microsoft Dynamics CRM)
• Ensure all leads from the company’s digital and trade show marketing are entered into CRM and contributing to monthly reports

Events

• Support the marketing coordinator in the preparation and execution of trade shows, webinars, and event management including pre-event publicity to drive traffic and post-event evaluation
• Assist the human resources manager with the creation, promotion, and execution of company and employee events

WHAT YOU SHOULD BRING TO THE TABLE:

• A portfolio of prior work in marketing
• Excellent writing and proofreading skills
• Four-year degree in journalism, marketing, web development, or related field
• Experience in e-commerce website content development and day-to-day management
• Working knowledge of Adobe Creative Suite with emphasis on Indesign and Photoshop
• Experience using Magento and/or other ecommerce website content management platforms
• Background posting, monitoring, and reporting on LinkedIn, Facebook, Instagram, Twitter, or YouTube platforms
• Experience in Google PPC, Facebook, and LinkedIn advertising platforms
• Adept working in Excel, CRM database management, and report development
• Experience using marketing automation or email platforms
• Strategic knowledge of SEO/SEM optimization practices
• Experience using website analytics
• Strong analytical and decision-making skills and data-driven thinking

DEMANDS OF THIS POSITION:

• Problem Solving – Identifies and resolves problems in a timely manner
• Communication - Write correctly, clearly, and informatively
• Business Acumen – Understands business implications of decisions; Aligns work with strategic goals
• Cost Consciousness – Adheres to budgets; Develops and implements cost-saving measures
• Judgment – Exhibits sound and accurate judgment; Supports and explains reasoning for decisions
• Motivation – Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; ability to function independently
• Planning/Organizing – Prioritizes and plans work activities
• Professionalism – Tactfully approaches others; maintains confidentiality of information
• Quality – Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Must be honest, ethical, and uphold company values

WHAT WE BRING TO THE TABLE:

• Competitive wage based on education and experience
• Strong focus on celebrating success
• Employee-focused environment
• Full health care benefits including dental and vision
• 401k with company profit sharing
• An opportunity to grow your career with diverse experience

Garner Industries provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Garner Industries utilizes EVerify.

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