B2B Services Marketing Manager

1 month ago

Fort Lauderdale, United States ICX Group Full time

B2B Services Marketing Manager


Our client's rapidly expanding Sales and Marketing team is experiencing annual revenue growth of over 40% year-over-year, driven by increasing demand for nearshore outsourcing, digital transformation, and automation services. As a B2B Service Marketing Manager (with a focus in the healthcare sector), you will play a pivotal role in accelerating the growth of BPO and ITO services inbound marketing efforts.


This position is responsible for developing and executing a comprehensive marketing and lead generation strategy for the Healthcare vertical, with objectives to increase brand awareness, website traffic, qualified MQLs, and ultimately, new client acquisitions. This role reports directly to the VP of Marketing.


Responsibilities


Expertise: Expand your expert Service Line marketing knowledge to effectively position our client's BPO and ITO services and capabilities through various marketing channels. Propose content strategies to drive website traffic and lead generation among targeted healthcare decision-makers.


Digital Marketing Collaboration: Work closely with the digital marketing team to optimize end-to-end performance for the Service Line's marketing channels, including:

  • SEO optimization for new and existing healthcare content
  • Paid ad campaigns for healthcare services (Google Search, Bing, LinkedIn, and Remarketing)
  • Email marketing tailored to healthcare audiences
  • Intent data programs
  • Social media and emerging channels like Clutch, G2, etc.


Content Strategy & Calendar Management: Develop, maintain, and manage the content strategy and editorial calendar for the Healthcare Service Line. Collaborate with healthcare practice leaders to gather input and ensure relevant, high-quality content creation.


Content Distribution: Define and execute a robust distribution strategy to maximize visibility across various channels, optimizing content performance and reach.


Industry Partnerships & Editorial Relations: Cultivate relationships with healthcare industry research analysts, content distributors, and relevant editorial channels to enhance our presence and boost content distribution for increased traffic and conversions.


Performance Measurement & Analysis: Regularly measure, analyze, and report on healthcare lead generation performance, adjusting strategies as necessary to improve engagement and conversion rates.


Budget Management: Manage the marketing budget allocated for the Service Line, ensuring efficient and effective resource allocation.


Content Archive & Consistency: Maintain and archive all content assets across the sales process, ensuring accessibility for all stakeholders and a consistent voice aligned with brand standards.


Skills and Experience**

  • Bachelor’s Degree in Marketing, Business Administration, Healthcare, or a related field (MBA or advanced degree is a plus).
  • 5+ Years of Experience in digital marketing, with a focus specifically in B2B marketing services, software, SAAS, ITO, BPO or technology services within the healthcare vertical .
  • Proven success in developing and executing marketing campaigns within/targeting the healthcare sector.
  • Experience with marketing automation and CRM platforms, such as HubSpot or Salesforce.
  • Proficiency in Google Analytics, SEMrush, and other analytics tools.
  • Excellent written and verbal communication skills to create compelling content and present marketing strategies effectively.
  • Expertise in SEO, SEM, content marketing, email marketing, and social media marketing and strategies.
  • Strong ability to analyze market trends, customer data, and campaign performance metrics.
  • Must be based in South Florida (or close proximity/driving distance to the Fort Lauderdale area).

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