Director, Content Strategy

2 weeks ago

Washington, United States International Franchise Association Full time

Job Overview:

The International Franchise Association (IFA) is seeking a creative, data-driven, and action-oriented Director of Content Strategy. The ideal candidate will have a passion for storytelling, digital marketing, and brand engagement, with the ability to capture, produce, and share across channels.   This role will focus on developing compelling stories and building authentic connections with our audience. Develop and execute a comprehensive content strategy that aligns with the overarching Marketing strategy, including all IFA products and the Foundation, to enhance IFA’s brand presence and engage its audience effectively.


Key Responsibilities:

  • Content Strategy Development: Design and implement a content strategy that supports IFA’s goals, focusing on the member journey, engagement and the products of the IFA which drive revenue and the member value proposition.
  • Content Calendar Management: Develop and maintain a content calendar to schedule and prioritize content publication. Ensure timely delivery of content across various channels.
  • Content Development: Oversee the creation of high-quality, original content including articles, videos, infographics, and multimedia assets. Ensure all content is engaging, relevant, and consistent with IFA's brand voice and messaging.
  • Audience Engagement: Analyze audience insights and engagement metrics to refine content strategies. Develop targeted campaigns to increase audience reach and interaction.
  • Collaboration and Partnership: Work closely with cross-functional teams to ensure cohesive messaging. Build and maintain relationships with external partners, stakeholders, and influencers.
  • Performance Measurement: Establish metrics to evaluate the effectiveness of content initiatives, making data-driven adjustments to strategies as needed.
  • Thought Leadership: Position IFA as a thought leader in the franchising industry through impactful content and strategic partnerships.


Qualifications:

  • Education: Bachelor’s degree in marketing, Communications, Journalism, or a related field.
  • Experience: 7+ years of experience in content strategy, marketing, or communications.
  • Project Management: Strong ability to manage multiple projects simultaneously.
  • Leadership Skills: Proven ability to motivate teams, fostering a collaborative work environment.
  • Content Expertise: Strong writing, editing, and storytelling skills with a portfolio demonstrating diverse content types.
  • Digital Proficiency: Familiarity with content management systems (CMS), SEO best practices, and social media platforms.
  • Communication: Exceptional written

 

 

The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination. IFA is committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness. 

 

About the International Franchise Association: 

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support nearly 8.4 million direct jobs, $825.4 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development. 


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