Marketing Brand
5 days ago
The Bridger Group, comprised of expert-level professionals, excel at tailoring solutions for our client’s most challenging imperatives in the areas of Building Products and Commercial Interior Products. We are actively hiring a Marketing Brand / Content Strategist to join our Grand Rapids, Michigan office. This is not a remote role.
Essential Functions:
- A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines.
- Improve brand recognition and reputation, as well as brand building
- Familiar with keyword placement and SEO.
- Excellent grammar, writing, proofreading, and editing skills. Knowledge of AP style a bonus.
- Ability to generate content that inspires action, teaches, and entertains.
- Self-motivator with strong organizational and intra-personal skills, and a great collaborator.
- Analyze brand positioning, customer insights, market trends and competitors' activities
- Shape and communicate our brand vision and mission
- Monitor market trends, research customer markets and competitors’ activities
- Contribute to creative development to ensure adherence to brand standards, mission, and goals while motivating the target audience to “take action”
- Improve the brand's reach to new customers, strengthen the brand’s connection to existing customers – building brand loyalty
- Consistently brainstorm to generate new ideas and strategies to move the brand forward
- Develop comprehensive recruitment marketing strategies and identify key channels to effectively reach and engage with target candidates
- Lead the social strategy for recruitment marketing on LinkedIn and other platforms
- Manage marketing strategies including advertising campaigns to effectively drive leads and overall conversions
Job Requirements:
- Bachelor degree in Marketing or a related field
- Proven working experience as Brand Manager or Associate Brand Manager
- A high energy individual with the ability to manage multiple projects simultaneously and meet project deadlines
- Self-motivator with strong organizational and intra-personal skills, and a great collaborator
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent grammar, writing, proofreading, and editing skills
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and decision-making
- Experience with social and email marketing
Note: this is not a remote position.
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