Field Marketing Manager

5 days ago

Dallas, United States Nothing Bundt Cakes Full time

The Field Marketing Manager (FMM) is a key role within the Nothing Bundt Cakes Marketing Team. Reporting to the Director of Field Marketing (DFM), the FMM will exhibit the spirit of a champion and is responsible for developing and evolving key marketing programs that drive consistent sales and traffic growth for one of the industry’s fastest growing concepts, requiring a high degree of organization, cross-functional expertise and communication skills. The FMM is someone able to build genuine connections as they will work closely on a daily basis with the rest of the Marketing Team, Operations, and Bakery Owners. In addition, the FMM will work cross-functionally with all departments at the Nothing Bundt Cakes Support Center as well as with external agencies and vendor partners.


Responsibilities:

  • Successfully execute New Bakery Openings (NBO) that meet or exceed system averages and goals.
  • Lead and manage all aspects of NBO Marketing process for all assigned Bakeries.
  • Leverage FranConnect to track and ensure Marketing tasks are executed in a timely manner.
  • Educate and train all aspects of NBO marketing plan including local marketing kick-off, Local Bakery Marketing training, participation countdown webinars and assistance with any other New Bakery Marketing tasks as needed.
  • Build genuine connections with Bakery Owners through timely and relevant response and follow up, authentic listening and clear direction on how to address business issues while helping to grow and protect the Nothing Bundt Cakes brand. This may include spending time in the field.
  • Work with the DFM to create the Local Bakery Marketing strategy, and from there build and execute local marketing plans across assigned markets and Bakeries.
  • Partner with Operations to identify underperforming Bakeries and help develop Bakery specific plans and programs that can be communicated and implemented to improve results.
  • Work with the DFM to evaluate and update existing Local Bakery Marketing tools and resources as needed, as well as identify and develop new resources that can address gaps and opportunities, and from there engage Bakery Owners to adopt the programs.
  • Work with Media Team on local marketing budgets and plans helping to ensure paid media and local media efforts are aligned and integrated.
  • Manage and lead day-to-day marketing communications and relations with assigned Bakeries, including e-mails, phone calls and conference calls as needed.
  • Support additional key projects and programs as needed. This may include Pricing, Offsite Events, National Accounts and more.
  • Complete hybrid New Bakery Owner training process.


Core Values/Leadership Competencies

Servant’s Heart

  • Developer of people
  • Vision casting
  • Lead by example


Spirit of a Champion

  • Exhibits extreme ownership – 100/0 Mentality – 100% responsibility and zero excuses
  • Excellence driven, desires feedback and improvement
  • Sound judgment


Genuine Connections

  • Intensely collaborative
  • Professional with the ability to influence at all levels
  • Communicates often and openly


Skills and Abilities

  • Likes people, has fun and is energized by a fast-paced work environment.
  • Must have solid business acumen with ability to analyze data and information and leverage it to impact the business moving forward.
  • Great communication skills. Must be a great listener. Efficient and effective written and e-mail communication. Ability to genuinely engage when speaking live via phone or in person.
  • Strong command of English language including spelling and grammar.
  • Team player with natural ability to build and maintain strong working relationships.
  • Attention to detail and project management skills. This role requires ability to work on multiple projects and assignments concurrently.
  • Experience with Photoshop, Illustrator or InDesign, a plus.
  • Ability to travel to various markets and bakeries as needed (~10%).


Requirements:

  • BA/BS, preferably in Marketing or Communications.
  • Minimum 4 years' work experience. Franchise and foodservice industry, a plus.
  • Hybrid work schedule with minimum Tue-Thu at Support Center office (unless traveling).

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