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Email Campaign Marketing Specialist

4 months ago

Madison, United States Sound Productions Full time

We are seeking a talented Campaign Marketing Specialist to join our team. The ideal candidate will be a strategic thinker with a passion for executing and analyzing high-level, segmented email marketing campaigns. This individual will also assist with the planning, execution, and optimization of multi-channel campaigns, alongside our Digital Content Creator. Strong copywriting and graphic design skills are essential for success in this role. This full-time position is based in our Madison, WI office and has potential for hybrid work. Position reports to Digital Marketing Manager.


Job Responsibilities:

Campaign Strategy and Execution (20%):

  • Implement comprehensive marketing campaigns (tactics could include email marketing, trade publications, lead generation sweepstakes) that align with business objectives and target audience needs.
  • Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with brand messaging and guidelines.
  • Maintain annual brand marketing calendar for company-wide visibility.


Email Marketing (60%):

  • Design and implement email marketing campaigns that engage audiences and drive desired actions, such as lead generation and conversions.
  • Develop and maintain segmented email flows and drip campaigns tailored to specific audience segments, ensuring personalized messaging and engagement throughout the customer journey.
  • Craft compelling email copy that resonates with target audiences and adheres to brand voice and style guidelines.
  • Create visually appealing email campaign graphics and templates that enhance engagement and reflect brand identity.


Performance Analysis and Optimization (20%):

  • Monitor and analyze campaign performance using relevant metrics and analytics tools.
  • Identify areas for improvement and optimization and implement strategies to enhance campaign effectiveness and ROI.
  • Prepare regular reports and presentations to communicate key insights, trends, and recommendations to stakeholders.


Qualifications:

  • Proven experience in campaign marketing, with a focus on email marketing and multi-channel campaign management.
  • Excellent copywriting skills with the ability to craft compelling, persuasive copy for various marketing channels.
  • Proficiency in graphic design software (e.g., Adobe Creative Suite) and experience creating visually appealing campaign graphics and assets.
  • Strong analytical skills and the ability to interpret data to drive informed decision-making and optimization strategies.
  • Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends and best practices.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment
  • Please submit a current portfolio showcasing any relevant examples.


About Sound Productions: Sound Productions is a leading value-added reseller of Pro Audio, Video, and Lighting products with offices in Irving, Texas, and Madison, Wisconsin. For 50 years, we've been known for industry expertise, curated stock, fast shipping, and a high level of customer support. Our team understands our customers' language, relates to their needs, and strives to provide a positive "SoundPro" experience.


Equal Opportunity Employer:

SoundPro is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We welcome and encourage applications from all qualified individuals regardless of race, ethnicity, religion, gender, sexual orientation, age, disability, or veteran status.