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Content Strategy Manager

3 months ago

Holland, Michigan, United States Haworth Full time
Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you

HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.

Why Haworth? Find out here

Here at Haworth, our members enjoy benefits from their first day of employment including:
  • 4 weeks paid time off and an option to purchase an additional week
  • Priority Health Insurance
  • Newly renovated on-site gym open 24 hours
  • 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
  • Annual bonus programs
  • Company provided Short Term Disability, Long Term Disability & Life Insurance
  • Tuition Reimbursement program
  • 8 hours of paid volunteer time off
  • Zero waste to landfill company which provides personal on-site recycling drop-off
Job Overview

We are currently looking for a Content Strategy Manager to join our team in Holland, MI.

As a Content Strategy Manager you will:

Develop and implement content strategies and plans that align with our brand vision and business objectives. Collaborate with diverse teams, including marketing, research, sales, PLM, and international marketing, to create and distribute compelling, engaging content across multiple channels. Continuously review and analyze content to ensure it meets market needs and aligns with the Haworth brand. Lead project teams and mentor team members.

Some of the responsibilities include (but not limited to):
  • Develops and manages project plans. Creates outline and content sources for key knowledge topics. Coordinates use of external and internal resources across marketing team's projects to contribute to overall strategic direction for brand and marketing projects. Leads and serves as team member of cross-functional project, and/or digital teams.
  • Coordinates information dissemination to field sales members, dealers, clients, and customers. Investigates methods to coordinate and minimize cycle time and costs of same; coordinates flexible staff, vendor, and consultant arrangements. Supports presentations to various management groups to advance recommendations or communicate program status.
  • Participates in, initiates, and leads process improvement mapping, solutions, strategy, and implementation to support manager in developing strategies for content of communication, and marketing plans and tools.
  • Leads and mentors members to maintain consistency among marketing plans. Works with other members to maintain consistency of Haworth brand within corporate programs.
  • Tracks elements of multiple strategic content plans and initiates action to keep plans current, record changes in timelines and/or purpose, keep audiences updated, and keep projects on track.
  • Forecasts budgets; tracks and maintains same for plans and projects. Participates in annual planning for department to keep budgets on track and assist with decisions on changing needs and scope.
  • Leads client visits with knowledgeable and effective presentations on areas of expertise to inform and educate individuals on Haworth products, message, and brand.
Do you have these required qualifications?
  • Bachelor's degree in Communications, Marketing, Journalism, Business Administration, or equivalent.
  • Seven years in communications projects, marketing projects, or project management, including industry and/or specialty skills experience.
  • Two years of leadership experience.
Do you have these preferred qualifications?
  • Furniture Industry Experience.
  • Writing or Editorial Background.
Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers.

We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.

Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth, at

#LI-MR1

EEO, ADA, AA Statement

As an EEO/AA employer, Haworth will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people.

Haworth's AAP programs are available for applicant review. Requests can be made to your Recruiter to review during regular business hours.

This organization participates in E-Verify Employment Eligibility Verification.

If you have questions about any of the above policies, or if you require an ADA accommodation in the application process, please contact a member of our Human Resources team at or

Requisition: 19177