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Field Marketing Manager

3 months ago

Chicago, Illinois, United States Motorola Solutions Full time

Company Overview:


At Motorola Solutions, we're guided by a shared purpose - helping people be their best in the moments that matter - and we live up to our purpose every day by solving for safer.

Because people can only be their best when they not only feel safe, but are safe. We're solving for safer by building the best possible technologies across every part of our safety and security ecosystem.

That's mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view.

We're solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that's critical to connect those in need with those who can help.

The work we do here matters.

**The Field Marketing Manager is a high-energy, data-driven, experiential marketer with a passion for driving revenue growth and building sales pipeline for their aligned territories, partners and accounts. You will be responsible for developing revenue-generating marketing strategies and implementing tactical marketing plans for the Northeast and Southeast regions of the US.

Strategic Planning:

  • Understand legal/regulatory, economic, and other environmental factors affecting customers in the territory and influencing their purchasing decisions
  • Monitor the competitive landscape within the territory and create tactical marketing plans and programs to counteract and respond
  • Leverage third party data such as Zoom Info, Dun & Bradstreet, 6Sense, and other sources to identify targeted prospecting lists and sales leads
  • Identify and build strategic marketing plans with key channel partners within the territory
  • Develop and manage annual integrated marketing plans and calendars for the territory, with a focus on events and demand/lead generation tactics; align tactics with channel initiatives, new products, and business development plans
  • Manage the territory marketing budget to the marketing plan; work closely with sales and channel partners to leverage and recommend funding allocations from MDF/Coop to help fund plans

Marketing Execution & Support:

  • Work closely with the territory channel sales team to generate incremental sales pipeline for existing and new products and services
  • Deploy territory marketing tactics, programs and campaigns such as rewards programs, promotions, MDF, webinars, trade shows, open houses, and newsletters, in partnership with channel marketing, sales, partners and marketing agencies
  • Support key channel partners with executing their marketing programs and campaigns to grow sales and provide positive ROI
  • Serve as the marketing liaison and lead to channel partners and sales to amplify corporate initiatives, partner tools, and resources
  • Advise Motorola Solutions on territory trends, partner engagement, and utilization of programs, tools and resources such as Coop/MDF, and our cobranding marketing tool
  • Train partners on Motorola's cobranding marketing tool and channel partner portal as needed
  • Adapt available marketing content to the local territory and create new marketing assets (as needed)
  • Leverage, implement, and share best practices across territories and other field marketers
  • Manage and accelerate leads through the marketing pipeline

Metrics & Measurement:

  • Define and track ROI for marketing activities, including lead pipeline performance
  • Participate in and serve as marketing lead in territory business reviews
  • Champion successes with key business partners

Qualifications:

  • Bachelor's Degree with a focus on Marketing, Business, or similar field preferred
  • 2+ years of marketing, sales, gotomarket, customerfacing, sales enablement, and/or training experience
  • Experience developing, executing, and managing digital and nondigital demand generation marketing activities
  • Ability to foster relationships, influence and drive results with key Motorola leaders, channel partners, endcustomers, and marketing agencies
  • Highly organized and proficient at managing multiple projects at the same time and defining and managing goals and objectives, responsibilities, tactics, key milestones and timelines, budgets, and metrics
  • Strong communication, storytelling, and presentation skills (written and oral), including copywriting, copy editing, slide creation, and delivery to large groups as well as executive audiences
  • Selfstarting, selfdriven, and resourceful with demonstrated problemsolving skills
  • Datadriven with the ability to define and measure ROI and draw actionable insights from complex marketing data
  • Knowledgeable of channel structures, channel marketing processes, and channel incentives, programs, and tools
  • Tech savvy
LI-MM1

Basic Requirements:

  • High School Diploma or equivalent
  • 2+ years of marketing, sales, gotomarket, customerfacing, sales enablement, and/or training experience

Travel Requirements: 25-50%

Relocation Provided:
None

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