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Director, Marketing, Communications,

3 months ago

Birmingham, Alabama, United States DIAMOND BASEBALL HOLDINGS LLC Full time
Job Details

Job Location :
Birmingham, AL

Salary Range :
Undisclosed

Description

Summary:


This individual will be responsible for development, oversight, management, and accountability of the Marketing and Communications Department including full-time, seasonal staff, and interns.


This role will work to support the initiatives of the Birmingham Barons through brand development, awareness to drive tickets sales, and fan engagement during Barons games.


Additionally, this individual will be responsible for synergy across marketing platforms including, but not limited to print, broadcast, digital media, radio, our game program, and in-game entertainment.


Essential Duties:
Essential job duties for this position include the following items.

Other duties must be performed as assigned or required.

Develop and implement a 12-month marketing plan to ensure the determined goals of the organization are met

Develop strategy to increase revenue in areas such as online and single game ticket sales, merchandise, concessions, and non-baseball events

Daily oversight and updates of content on team website including FanCompass platform

Daily oversight and updates of content on team social media accounts

Develop strategies to grow and segment data bases for use in email and text marketing

Maintain consistent records and reports for audience size and demographics of team's digital platforms


Oversee plan, budget, and execution of paid external marketing including, but not limited to TV, radio, print, digital media, billboards, OTT, paid social, etc.

Manage chat/fan interaction for streaming broadcasts in Bally Live app

Develop strategy and oversee execution of online auction platform and in-game auction opportunities

Maintain and update promotional calendar for internal communication and staff planning

Schedule, manage, and promote team podcast platform

Hire and manage intern(s) for Marketing department

Work towards continuous quality improvement

Stay current with changing technology, including software programs

Uphold, support, and promote all company policies and procedures

Other job duties as assigned

Qualifications

Qualifications:
To perform this job successfully, the individual in this position must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the minimum knowledge, skills, and ability required.

Education/Experience:
Bachelor's degree from an accredited, four-year college or university required

Minimum of three (3) years full-time experience in sports, entertainment, advertising, media, marketing or related field in the sports industry required

Ability to attend most, if not all, home games

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