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Marketing Manager

3 months ago

Santa Clara, California, United States 24 Seven Talent Full time

Job title:
Marketing Manager

Contract type:

Location:
Santa Clara

Discipline:

Remote:
Yes

Salary:
$45-$48/hr

Reference:

Contact name:
McKinzie Welschmeyer

Job Description Fully Remote

1-year contract

$45-$48/hr


Our client, a B2B Tech company, is looking for a results-oriented Marketing Manager who thrives in a fast-paced environment to help accelerate demand generation efforts in their growing Cloud Security business in the Americas.

This is a fully remote 1-year contract, but candidates will need to work in PST time zone.


In this role, you will be a key player in the transformation of the security market and work with stakeholders across the company to fuel awareness and demand.

You will be responsible for project managing and executing digital and demand programs with precision, with an end goal of delivering highly qualified leads to our sales teams in support of our marketing generated pipeline goals.

In this position, you will work with our go-to-market teams, field marketing team, product marketing team, and the central demand team to execute the end-to-end elements of our always-on programs including webinars, virtual workshops, events, and third-party sponsorships.

Your Impact


Directly execute and own a broad range of components of our GTM marketing field plans focused on digital demand including webinars, virtual workshops, and events.

Project manage the end-to-end digital program process in conjunction with the GTM marketing team.

Support field marketers in executing a mix of programs to support regional demand generation activities - nationally and in region.

Collaborate to build ongoing marketing plans, create budget requests, and update the weekly Marketing planning documents
Work with the Cloud Security GTM Campaign managers and the Cloud Security field marketing team to ensure programs are on track and on time

Research and propose sponsorship opportunities across and in region for execution and help create net new programs to leverage in the field.

Build and monitor the backend automation of landing pages, emails, webinars, segmentation, nurture programs, utm parameters, events, reporting, workflows, and digital programs.

Forecast, measure and analyze and report on the impact of campaign demand generation activities on funnel optimization, sales pipeline, revenue and conversion targets against the agreed pipeline goals and campaign strategy.

Own the creation of our weekly marketing GTM newsletter, working closely with the team to collect key program details to highlight to our sales teams
Juggle multiple projects in a dynamic field marketing organization that partners directly with sales

Handle event follow up activities such as lead upload, thank you emails and ensuring everything is tagged properly to the associated campaigns within Salesforce.

Assist with Salesforce reporting to demonstrate campaign and event performance
Bring a data-driven approach with an eye on process optimization and change management

Your Experience

7+ years marketing experience in an IT, high tech, business to business, marketing environment, preferably with an understanding of security
Experience delivering webinar and virtual event programs including working knowledge of SFDC, Marketo, ON24 and other Martech tools - Ability to thrive in fast-paced environment with competing priorities and last minute changes
Understanding of modern marketing and digital programs mechanics, testing strategies, demand waterfall processes and metrics and campaign influence
Proven ability to execute, day in and day out in an agile scrum marketing environment, at an incredibly high level against consistent results
Excellent communicator (verbal and written) with proven ability to project manage multiple projects at once and keep the team informed of status
Demonstrated ability to develop and write campaign program plans and assets to leverage in promotional outreach.
Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills
Passion to provide the best, most innovative security solutions to businesses around the world.
Attention to detail, while maintaining an eye on the big picture
Insightful focus on scale and efficiency

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