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Marketing & Communications Specialist I

3 months ago

Lincoln, Nebraska, United States State of Nebraska Full time
The work we do matters

Hiring Agency:
Library Commission - Agency 34

Location:
Lincoln Job Posting

Hiring Rate:
$18.261

Classification Salary Range:
$ $26.92

Job Posting:
JR Marketing & Communications Specialist I (Open)

Applications No Longer Accepted On (If no date is displayed, job is posted as open until closed):

Job Description:
This position develops and implements a marketing and outreach program for the Talking Book and Braille Service at the Nebraska Library Commission.

Position Responsibilities

This position will perform highly complex informational and educational work to market and promote the services provided by the Talking Book and Braille Service (TBBS) to potential users, caregivers, service providers, governmental entities, and the public. This position will also oversee the TBBS volunteer program.

Duties include:
  • Develops and implements a statewide marketing and outreach strategy to promote the Talking Book program and increase enrollment.
  • Develops and coordinates branding, messaging, and content for print and digital advertising, web, social media, newsletters, and brochures.
  • Coordinates statewide public awareness activities, including working with and speaking to community and professional groups to promote the Talking Book program.
  • Stays current on TBBS policies and procedures as well as those of the National Library Service for the Blind and Print Disabled (NLS).
  • Creatively seeks to identify new avenues of service and outreach.
  • Assists in planning and executing targeted programs for patrons, such as establishing a book club.
  • In cooperation with the Readers' Advisors and the National Library Service (NLS), will lead the Summer Reading Program.
  • Establishes contact, provides promotional materials, and builds and maintains connections and partnerships with TBBS stakeholders.
  • Writes and submits articles promoting TBBS to various newsletters and news organizations.
  • Cooperates with other state government agencies to build reciprocal support.
  • Identifies and travels to local and statewide programs and public events to meet current and potential patrons, host exhibits, give presentations, and otherwise promote TBBS service.
    • Promotion and presentation audiences could include, and are not limited to: nursing homes, retirement communities, governmental organizations, advocacy groups, correctional facilities, and other organizations.
  • Creates and maintains promotional materials for presentations and local communities.
  • Creates and maintains an outreach database to log contacts and outreach activities.
  • Volunteer recruitment through cohesive planning using community volunteer referral resources, presentations to local civic and service organizations, and advocacy through various media, with strategic planning to recruit new volunteers on an as needed basis.
  • Responsible for promoting and planning TBBS's annual volunteer recognition event.
  • This position requires some travel, including overnight travel.
  • This position requires some evening and weekend hours, not to exceed a 40-hour workweek.
  • Other duties as assigned.
Knowledge, Skills, and Abilities Required
  • Knowledge of:
    • The principles and practices of journalism.
    • The principles and practices of public relations, especially as related to representation of a government agency.
    • The principles and practices of electronic and social media communication.
    • The principles and practices of visual reproduction such as photography, videography, graphic design, and printing.
    • The principles and practices of accessible design, especially as related to materials disseminated to the blind and visually impaired.
    • The techniques, formats, and styles of public information dissemination, including statewide and local media sources and operations including, but not limited to: identifying appropriate contact persons, associated costs, and publication/broadcast deadlines.
    • The techniques of online and print layout design.
    • Reference sources including agency reference material and external information sources.
    • Graphic functions included in the preparation of camera-ready copy.
    • Nebraska Library Commission operations, rules, policies, and objectives.
    • Nebraska Library Commission program legislation and goals.
  • Skills in:
    • The use of graphic design software, including but not limited to: Canva and Indesign.
    • Creating original and engaging artwork and written pieces.
    • Various art processes and technical preparation, including photography and videography.
    • Communication, including effective grammar and word choice as crafted for advertising and outreach.
    • Website design and maintenance, especially in regards to digital accessibility standards.
    • Public speaking.
  • Ability to:
    • Communicate effectively both orally and in writing in individual and group settings with news media representatives, governmental or program officials, agency staff, volunteers and the public.
    • Operate electronic hardware and software appropriate for online information development and delivery, including audio and visual formats.
    • Write/edit copy to fit assigned space in a layout.
    • Collect, organize, and present data in report and bulletin form.
    • Evaluate the public information potential of written, illustrative, and related material for a specific project assignment.
    • Develop the public information dissemination approach most likely to reach the target audience.
    • Assess the impact and effectiveness of specific public information materials or activities in meeting the interests of the public or media and the needs of the agency.
    • Apply agency policies and procedures pertinent to the public information function.
    • Coordinate and prioritize work in order to meet deadlines.
    • Frequently lift, push, and carry heavy objects up to 50 pounds.
Requirements / Qualifications

Minimum Qualifications: Vocational/Technical diploma or Associates Degree in journalism, communications, marketing, public relations, graphic arts, digital media, videography, or related field and at least one year of experience in conducting public relations, information or graphic art activities. Required experience may substitute for education on a year for year basis.

Preferred Knowledge, Abilities & Skills:

Bachelor's degree preferred in journalism, communications, marketing, public relations or related field and at least two years of experience in conducting public relations.

Hiring Specs:
  • $18.626 per hour, effective July 1, 2024
  • Full time permanent position (40 hours weekly) generally Monday through Friday, 8-5.
  • Starting date: 07/19/2024
For questions and further details, please contact Jerry Breazile,

To apply you must complete a State of Nebraska job application at Apply online on or before the end of the day on 6/28/2024. For Nebraska State Personnel special accommodations under ADA and/or to apply, call EEO

Benefits

We offer a comprehensive package of pay, benefits, paid time off, retirement and professional development opportunities to help you get the most out of your career and life. Your paycheck is just part of your total compensation.

Check out all that the State of Nebraska has to offer For more information on benefits currently offered to permanent teammates, please visit:

Equal Opportunity Statement

The State of Nebraska values our teammates as well as a supportive environment that strives to promote diversity, inclusion, and belonging. We recruit, hire, train, and promote in all job classifications and at all levels without regard to race, color, religion, sex. age, national origin, disability, marital status or genetics.

Current employees of the State of Nebraska should NOT apply on this external career. Instead go to Workday and access the Jobs Hub - Internal Apply app from your home landing page.