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Manager, Red Media Analytics

3 months ago

West Des Moines, Iowa, United States Hy-Vee Full time
At Hy-Vee our people are our strength.

We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.


Job Description:

Job Title:
Manager, Media Analytics

Department:
Retail Media

FLSA:
Exempt

General Function:
We are seeking a highly skilled and dynamic leader to join our RedMedia team as a Manager, Media Analytics.

In this pivotal role, you will spearhead the enhancement of our retail media analytics capabilities, leveraging innovative tools and methodologies to drive the success of our campaigns through actionable data insights.

Your role will involve in-depth analysis of customer behaviors and preferences, ensuring that our campaigns not only reach but deeply resonate with the intended audience.

You will actively collaborate with cross-functional teams, utilizing your expertise to shape data-driven strategies.

This position presents a unique opportunity for professional growth and the chance to help shape the future of retail media analytics.

If you are passionate about leveraging analytics to drive campaign success and thrive in a collaborative, dynamic environment, we invite you to be a key player in our RedMedia team.

Core Competencies

Partnerships
Growth mindset
Results oriented
Customer focused
Professionalism

Reporting Relations:

Accountable and Reports to:
Vice President, Data & Partnerships

Positions that Report to you:
Retail Media Analyst

Primary Duties and Responsibilities:

Analytics Leadership:
Lead the development and execution of analytics initiatives to support the overall objectives of the retail media network.

Audience Insights:
Lead the analysis of audience behavior, demographics, and preferences to provide actionable insights for targeting and campaign optimization.

Campaign Performance Analysis:

Collaborate with cross-functional teams to analyze the performance of retail media campaigns, offering insights to enhance effectiveness and ROI.


Data Visualization:
Develop and maintain comprehensive reports using advanced data visualization techniques to effectively communicate audience trends and campaign outcomes.

Audience Segmentation:
Develop and implement audience segmentation strategies to optimize targeting, improve engagement, and drive campaign success.

Data Governance and Quality:
Ensure data governance practices are in place, maintaining data quality and accuracy to support reliable analytics and reporting.

Team Leadership:
Manage and mentor a team of analysts, fostering a collaborative and innovative work environment.

Stakeholder Communication:
Communicate analytics findings and recommendations clearly to both technical and non-technical stakeholders, influencing strategic decisions.

Collaboration with Sales and Marketing:

Collaborate with sales and marketing teams to align analytics efforts with business objectives and support the development of data-driven marketing strategies.


Experience & Skills:
Proven Experience: 5+ years of experience in analytics, with a focus on retail media, advertising, or related industries.

Audience Analytics:
Strong expertise in audience analytics, segmentation, and targeting strategies.

Data Analysis Tools:
Proficiency in advanced data analysis tools, including SQL, Python, or similar languages.

Data Visualization:
Demonstrated experience in using data visualization tools to present complex information in a clear and actionable manner.

Team Leadership:
Proven experience in leading and developing high-performing analytics teams.

Communication Skills:
Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders effectively.

Education:
Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field; master's degree is a plus.

Physical Requirements:


Must be able to physically perform sedentary work: exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Sedentary work involves sitting most of the time.


Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.


Working Conditions:
The duties for this position are normally conducted in an office environment. There is frequent pressure to meet deadlines and handle multiple priorities.

Financial Responsibility:
None

Confidentiality:
Access confidential information.

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