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Marketing Manager-Integrated Marketing

3 months ago

West Lafayette, Ohio, United States Sally Beauty Full time
Job Description

Integrated Marketing Manager

Essential Function:


Drive sales and profitability by identifying, developing, and implementing category and vendor marketing programs and other marketing initiatives for brand.

This is a hybrid role reporting to the office in Denton TX on Tuesdays and Weds of each week, working remotely the rest of the work week.

Primary Duties

40% Category Marketing
Leads Current Situational Analysis development and communication plan for assigned category monthly promotional plans, regional initiatives and product launches.
Delivers insights, communication and marketing plans drive trial and repeat purchase.
Drive category sales through loyalty program
Develops go-to-market plans for monthly promotional plans, product launches and vendor programs.
Builds project plan to deliver and verify impact of marketing elements and works to continuously improve impact.
Research & analyze in partnership with the Marketing Analyst current and past promotional initiative results to capture best practices and foster continuous improvement
Continuously updates trends and makes recommendations to drive incremental impact.
Ensures projects are completed on time and within budget.

30% Building Relationships
Direct liaison with merchandising team

Build relationships with merchandising teams through direct interaction and regular communication cadence to actively identify and solve for obstacles that might impact efficiency, category business plans, and the customer experience.

20% Brand Stewardship
Develop a deep understanding of the brand and its challenges & opportunities.
Promote and protect brand voice, target audience, brand positioning and visuals. Partner with Creative Services to ensure utilization and compliance in all printed & digital content.

10% Support
Write tactical briefs for initiatives - from agency to creative design
Serve as a project manager for assigned programs by the VP or Director of Marketing

Knowledge, Skills and Abilities
Bachelor's degree in marketing or a related field, MBA preferred.
5-10 years relevant experience in marketing required
Digital marketing and direct marketing experience a plus
Experience in a multi-unit retail or restaurant environment strongly preferred.
Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast paced environment
Strong analytical skills and business acumen
Resourcefulness in solving problems
Ability to build productive cross-functional relationships to support the strategic goals of the organization
Strong written and verbal communication skills; must be able to lead and influence others. Strong public speaking skills
Proficient in Microsoft Word, Excel, PowerPoint

Competencies / Attributes
Self-starter, assertive, go-getter with high energy and desire to drive the busines
Strong sense of ownership and accountability
Excellent people skills and an upbeat, enthusiastic attitude
Strong organizational skills, keen attention to detail and follow through

Working Conditions /Physical Requirements


The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc.

The work area is adequately lighted, heated, and ventilated.

The work is sedentary. Typically, the employee may sit comfortably to do the work.

However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc.

No special physical demands are required to perform the work.
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