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Marketing Coordinator- West

3 months ago

Houston, Texas, United States RESA Power Full time

We are in search of a Marketing Coordinator-West to support our marketing team in implementing marketing strategies and campaigns specific to the Eastern region. The Marketing Coordinator East will collaborate with the Marketing Director, Marketing Specialist, and other team members to execute marketing initiatives, coordinate events, and assist with various marketing projects for 20+ company locations in the Eastern region. As a part of this role, you will coordinate marketing plans and launch programs to optimize channels, generate leads, engage customers, and collaborate cross-functionally to activate and deliver customer value and achieve customer-driven growth. Additionally, you will be involved in internal initiatives and coordinate internal communication and marketing initiatives within the company.



Responsibilities:
  • Work with different teams (Sales, BDM, Ops, etc) to develop and implement marketing strategies and campaigns targeting the Eastern region.
  • Create and design targeted marketing content and materials tailored to the Eastern region's target audience (flyers, brochures, line cards, videos, etc.) for use in promotional campaigns and websites.
  • Assist with the concept, writing, creation, and production of marketing materials to ensure alignment with the company's brand identity.
  • Coordinate and execute regional marketing events, including trade shows, conferences, and customer events.
  • Conduct market research to identify local customer needs and preferences for regional marketing campaigns.
  • Collaborate with external partners to execute marketing initiatives in the region.
  • Maintain and update Google Business profiles and social media pages, create engaging social media posts, and interpret social metrics to identify successes and opportunities.
  • Monitor and analyze campaign performance in the Eastern region and provide recommendations for optimization.
  • Maintain effective internal communications and assist with the company's internal portals and newsletters.
  • Assist with direct mail campaigns, track effectiveness, and make recommendations for improvement.
  • Provide general support to marketing/publicity projects as needed.

Required Skills:

  • Ability to deliver results in a fast-paced environment.
  • Excellent business partnering and interpersonal skills.
  • Flexible and innovative with a positive attitude.
  • Strong verbal and written communication skills.
  • Action-oriented, with the ability to prioritize and multitask.
  • Ability to work independently and as part of a team.
  • Excellent analytical and research skills.
  • Attention to detail and critical thinking ability.
  • Time management and multitasking skills.


Required Experience and Qualifications:
  • Bachelor's degree in journalism, marketing, communications, or a related field.
  • 2+ years of marketing, business communications, or public affairs experience.
  • Proficiency in Microsoft Office Suite, Adobe Creative Suite, WordPress, and customer relationship management.

Preferred Skills & Competencies:

  • Ability to craft effective social media messages and communication pieces.
  • Demonstrated knowledge of business promotion activities and collateral material generation.
  • Proficiency in Adobe Creative software products.
  • Understanding of Google search algorithms and basic SEO elements.

Additional Information
Travel: Up to 10% travel
Physical Demands: Occasionally lifting a minimum of 50lbs. Position involves computer and phone work.

About RESA Power:

An organization that prioritizes its people, RESA Power is known for its exceptional employees and commitment to safety, performance, and compliance in electrical distribution systems. With locations across the United States & Canada, RESA remains a trusted service provider with a focus on reliable and safe mission-critical power for its customers. The mission is to ensure dependable power across customers' electrical infrastructure lifecycle, while striving to be the premier provider of critical power services and products in the US and Canada.

Core Cultural Competencies:

  • We prioritize integrity and expertise by doing things right without cutting corners.
  • Our customer-driven approach emphasizes professionalism, enthusiasm, and customer focus in all interactions.
  • We are dedicated to growth, both for the company and our employees, by seeking out new challenges and expanding our knowledge.
  • Problem-solving is at the core of our operations, requiring us to be innovative, flexible, and efficient.
  • We focus on getting things done efficiently, reliably, and with a strong work ethic.
  • Building strong relationships within teams, departments, and with customers is crucial for successful collaboration and problem-solving.

RESA Power is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Employees with access to compensation information of other employees or applicants cannot disclose it, unless permitted by law.