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Vertical Brand Strategist Auto And Transportation

3 months ago

New York, New York, United States Working Not Working Full time

Vertical Brand Strategist - Auto and Transportation. TikTok. New York, NY, USA. BOOM Nuff said. What you'll do:

Define strategic points of view and translate them into effective, breakthrough narratives for the Auto & Transportation category

Craft and present thought leadership narratives to top Auto & Transportation marketers in partnership with Sales

Partner with Insights, Creative Lab, Creator Solutions, and Client Solutions to source top trends and insights that bolster TikTok's positioning with Auto & Transportation marketers

Educate and empower Auto & Transportation marketers to advertise on TikTok through innovative marketing programs that you concept and bring to life

Collaborate with Sales on responding to select RFPs for key Auto & Transportation clients with creative strategies and product solutions that deliver on advertiser goals

Demonstrate thought leadership, anticipate prospective and current advertisers' needs based on a keen understanding of digital marketing trends and challenges and provide proactive inspiration and recommendations

Develop creative deliverables such as presentations, videos, one sheets and research-based collateral

Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members

Facilitate brainstorms and capture cross-functional alignment within internal stakeholders

Qualifications

5+ years experience in a strategy role at a major Auto & Transportation company or on a respective account within a top-tier brand / media agency

Experience working with and/or pitching to major Auto & Transport Manufacturing, Distribution, or related Platform advertisers

Strong grasp on Auto & Transport culture and creators with a keen understanding of what is relevant and an eye for upcoming trends

Ability to tell stories with your strategic thinking, and proof that you've done so successfully

Entrepreneurial approach and a strong business acumen

Comfortable in a start-up environment where you are required to dig in, work through problems, and navigate within whitespace - daily

Yes

**Experience**

6-9 years

**Date Posted**

August 18, 2021

**Managed By**

Kate Rinnan

**Fitness & Wellness**

**Stock Options**

**Medical Benefits**