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Sr. Manager, Culture Marketing

3 months ago

Santa Monica, California, United States Red Bull Full time
Company Description

Red Bull's Culture Marketing department champions the leading voices and unique stories in Dance and Music across our established programming pillars, including Red Bull Dance Your Style, Red Bull BC One, and more.

The Senior Manager, Dance, will work with a cross-functional team of global, national, and regional stakeholders to shape and execute the national strategy for dance to support Red Bull's commercial business. As a core focus of the role, the Senior Manager, Dance will act as support to the Director, Dance in developing the strategy behind innovative events and artist/opinion leader initiatives that provide consumption opportunities and increase the brand's presence in this space. Working closely with global, national, and regional leaders, the Sr. Manager of Culture Marketing – Dance ensures proper execution of the national dance strategy while contributing to a long-term vision that enables the brand to reach more consumers, on more occasions, more often.

Job Description

STRATEGY & PLANNING

Support the development and execution of RBNA business plan for dance program

Manage cross-functional synergies across the organization to ensure maximum impact for the dance program and projects.

Ideate and pitch dance projects annually.

Share best practices & learnings from dance projects across all levels of the organization with the goals of driving efficiencies and inspiring innovation.

LEADERSHIP & MANAGEMENT

Act as the national subject matter expert, coaching & developing best-in-class leaders in dance

Empower regional leaders with guidelines, tools, and learnings to facilitate on-strategy execution of dance program

Serve as branding expert across events network working with internal and external stakeholders to ensure the dance programs is consistently communicated

Facilitate collaboration across various stakeholders to deliver innovative event programming, content, and advertisements that achieve project objectives and are in line with global dance strategy

Establish trust & accountability for dance program at all levels of the organization by building strong cross-functional relationships and ways of working

SUPPORT & EXECUTION

Support the Media Network team to achieve optimal media outcome on Earned, Managed, and Owned channels.

Support trainings in coordination with leadership, to continually up level skillset of Culture teams

Identify opportunities to create unique, collaborative stories with dancers to create inspirational projects within Red Bull ecosystem

Identify and manage relationships with national third-party dance event partners

Bring the can front in center through authentic and credible integrations in all that we do

Qualifications

5+ years of agency and/or direct brand marketing experience working with branded events

2+ years of agency and/or direct experience within artist management or a related field

Thorough understanding of event production, marketing, and logistics

In-depth knowledge of dance industry standards & practices

Strong network of influencers in the dance industry is a plus

Proven track record of strong planning, organizational and project management competencies

Demonstrated innovative practices that take calculated risks

Execute ideas with a focus on quantitative metrics to reach brand goals

Leadership and people management

Influence and collaboration with teams across multiple verticals to create actionable outcomes

Experience working within or with organizations with National/International footprints preferred

Additional Information

The base salary range for this position is $101,365 to $112,035 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.