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Industry Marketing Manager

3 months ago

Denver, Colorado, United States Wasabi Technologies Full time
Role Description: Industry Marketing Manager - Sports, Media & Entertainment

Role Purpose:

As the Industry Marketing Manager for Sports, Media & Entertainment at Wasabi, you play a vital role in shaping our marketing strategy for these dynamic sectors. You are tasked with understanding the specific needs of media and entertainment companies, crafting targeted marketing campaigns that resonate with this audience, and showcasing Wasabi as the go-to cloud storage solution for global media and entertainment organizations.

Responsibilities:
  • Develop and implement a marketing plan to boost awareness, engagement, and sales for Sports, Media & Entertainment data storage opportunities, defining value propositions and messages.
  • Create engaging marketing materials like whitepapers, case studies, blogs, webinars, and presentations that effectively communicate Wasabi's value proposition.
  • Collaborate with the sales team to create and back industry-specific campaigns and sales support tools.
  • Represent Wasabi in press and industry analyst interactions.
  • Cultivate relationships with key industry analysts and market leaders to drive internal market insights and external thought leadership.
  • Conduct market research to spot trends, opportunities, and competition within the media and entertainment sector.
  • Lead the prioritization, development, and execution of case studies and research to highlight Wasabi product benefits for partners.
  • Promote Wasabi cloud storage through external platforms like webinars and events.
  • Travel to support Wasabi's presence at trade shows, conferences, and events.
  • Contribute to competitive positioning materials against key market rivals.
  • Monitor and evaluate the impact of marketing initiatives, refining strategies based on data insights.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of marketing experience, focusing on media and entertainment.
  • Proven track record in executing successful industry-specific marketing campaigns.
  • In-depth understanding of the media and entertainment landscape, including trends and challenges.
  • Excellent written and verbal communication skills, adept at creating compelling content.
  • Strong analytical skills and experience with marketing analytics tools.
  • Ability to collaborate cross-functionally and manage multiple projects concurrently.
  • Proactive problem-solver with a high level of initiative.
  • Preferred Qualifications:
  • Experience with cloud storage solutions.
  • Familiarity with digital marketing strategies and tools.
  • Established network of contacts in the media and entertainment industry.
  • Why Wasabi?
  • Competitive salary and benefits package.
  • Opportunity to work with a forward-thinking tech company reshaping the cloud storage industry.
  • Innovative and collaborative work environment.
If you have a passion for media and entertainment and seek to make a real impact at a rapidly growing company, we'd love to hear from you.