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digital sales coordinator

3 months ago

Reno, Nevada, United States Gray Television Full time

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence.

Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.


About KOLO:
KOLO-TV Reno is a station that gets the job done.

Many of our employees have been with the company for years and they pride themselves on their expertise and their ability to succeed.

While Reno/Tahoe is a 100+ market, it has all the characteristics of a much larger west coast market. In fact, some say Reno has superior lifestyle and outdoor activities to its much larger neighboring markets. For these and many other reasons KOLO is able to attract top notch individuals.

We pride ourselves on not limiting ourselves to the "news conference or press release journalism" stories that are easy to get.

Our journalists know they need to tell stories on issues that matter to the northern Nevada community and our viewers.

Much of the station's identity is from KOLOCares, a program designed to better serve Northern Nevada through the wonderful non-profit organizations that are part of the community.

KOLOCares was recently honored by the National Association of Broadcasters' Celebration of Service to Community Award.

Every station is tasked to serve their community, but KOLO takes pride in finding unique ways to help our non-profit partners to reach their goals.

Reno has an illustrious history of boom or bust, and right now the area is booming Life in Reno/Tahoe is not just about work.

Northern Nevada boasts remarkable outdoor activities highlighted by the spectacular beauty of Lake Tahoe, world renowned ski resorts in the Sierra, trout fishing in the Truckee River and Pyramid Lake, placid campgrounds, miles of hiking and biking trails and, yes, casinos.

San Francisco, Yosemite and Napa Valley are all an easy drive for a weekend getaway.

Many Northern Californians spend their weekends in Reno, especially with the summer festivals that feature balloon races, air races, Hot August Nights and the nation's largest BBQ rib festival.

There is always something happening in Reno, the "Biggest Little City in the World.

"Job Summary/Description:

KOLO-TV, the Gray-owned ABC affiliate in Reno, NV is seeking a Digital Sales Coordinator to join our team.

This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns.

The Digital Sales Coordinator must have knowledge of digital marketing including social media, audience targeting, OTT, and mobile and video marketing strategies.

The position reports to the Sales Management team.

Duties/Responsibilities include (but are not limited to):

  • Digital order entry with high level of accuracy.
  • Request, update, and monitor digital creative scheduling on all campaigns.
  • Execute campaigns and creative development for all digital advertising
  • Assist in startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
  • Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
  • Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
  • Manage and communicate inventory sell through percentages and avails to staff
  • Work as a liaison with 3rd party vendors
  • Reconcile / audit 3rd party billing
  • Works closely and communicates with the Account Executives

Other duties as assigned by GSM and DSMQualifications/Requirements:

  • Must have high organizational skills and willing to take initiative
  • Must be able to prioritize, multi-task, and perform in a high-paced environment
  • Strong communication and listening skills
  • Proficient in Microsoft Office, Excel, and PowerPoint
  • Possess outstanding written and verbal communication skills
  • Detail oriented
  • 1-3 years experience in digital media is a plus
  • BA/BS degree preferred but not requiredIf you feel you're qualified and want to work with a great group of people go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

KOLO-TV/Gray Television, Inc. is a drug-free companyAdditional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to vaccinate against the coronavirus before the first workday fully.