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Marketing Manager

3 months ago

Doral, Florida, United States Del Toro Insurance Full time
Job Description

Job Description

Why join Us?
At Del Toro Insurance, we know that marketing is about understanding people.

We're looking for an experienced and versatile marketing manager who is ready to create and execute a comprehensive marketing strategy for a growing insurance agency.

Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team.

He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.

If you are a visionary leader that thrives on the challenge of growing our brand, we want you on our Team
Daily and Monthly Responsibilities
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications
Bachelor's degree in marketing, business, or related field or equivalent experience
Proficiency with online marketing and social media strategy
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Excellent written and verbal communication skills
Salary commensurate with experience.

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