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Marketing Specialist

3 months ago

Atlanta, Georgia, United States The Michael Gibbs Agency - American Family Insurance Full time
Job Description

Job Description

Benefits:
Bonus based on performance
Company parties
Competitive salary
Employee discounts
Flexible schedule
Training & development

Objective


The Marketing Specialist is responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities, and grow the agencys brand in the community.

Marketing
Organizes and manages the process for identifying market opportunities
Develops, communicates and implements marketing strategies
Coordinates appropriate resources for agency marketing programs
Aligns with current brand marketing strategies to ensure continual development of lead generation
Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods
Manages agency social media content development, interactions, and as applicable, advertising
Community Development
Develop a network of community contacts
Researches opportunities and manages agency-sponsored special events
Promotes insurance-related topics and products in the community
Coordinates outreach and engagement efforts
Education/Licenses/Designations
Required by state statutes to have proper insurance licensing to sell, solicit or negotiate insurance products. This position must have at least

one

qualifying line of authority:
Property; Casualty; or Life ;
Valid drivers license and transportation required
Role Requirements
Solid knowledge and understanding of marketing concepts, strategies, practices, and tools
Ability to work independently to plan, set priorities, and organize work
Active involvement in the local community
Excellent oral and written communication skills
Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)
Experience using a wide range of digital devices
Experience with social media platforms
Preferred

Knowledge/Skills/Education/Designations
Demonstrated knowledge of insurance concepts and principles
Demonstrated effective multi-line insurance marketing and sales experience
College degree or equivalent experience in a related field
Working Conditions
Non-typical schedules (evenings or weekends) may be necessary on occasion
This position may require travel
General office setting

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