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Sr Staff UX Researcher

3 months ago

Frisco, Texas, United States Social Finance Ltd Full time

Who we are:
Shape a brighter financial future with us.

Together with our members, we're changing the way people think about and interact with personal finance.

We're a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we're at the forefront.

We're proud to come to work every day knowing that what we do has a direct impact on people's lives, with our core values guiding us every step of the way.

Join us to invest in yourself, your career, and the financial world.

The Role


Join our dynamic team at SoFi as a senior-level Researcher and play a pivotal role in shaping our research initiatives.

Collaborate closely with business leaders, product marketers, product managers, designers, and engineers to conduct exploratory, formative, and evaluative research studies, empowering stakeholders to make informed, confident decisions.

In this role, you'll be expected to plan, lead, and socialize high profile research projects. You can take the lead but are also collaborative. You are self-motivated, detail-oriented, and able to work efficiently and effectively with cross-functional teams. You can perform and improvise under tight timelines and changing environments.

You are an advocate for our members and are excited to connect our teams to member needs and take action on insights.


At SoFi, you'll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals.

We aim to be at the center of our members' financial lives, and to help every member get their money right.

To deliver that we have created a suite of products and services including credit score monitoring, banking, investing, credit cards, personal loans, student loans, home loans and more.


What you'll do:
Act in a consultative and advisory role to various levels and functions within the design and product teams to identify research topics and plan research initiatives

Manage projects end to end:
develop guides and screeners, moderate, analyze, synthesize and deliver results

Conduct research using a wide variety of qualitative and quantitative methods

Communicate results and illustrate suggestions in compelling and creative ways; tailor research findings to suit the audience, varying levels of detail and complexity as appropriate/required

Package insights into tools and assets for designers, product managers and product marketing managers to leverage (personas, design principles, scenarios, etc.)

Support project team members in transforming research findings and insights into innovative solutions, in order to inform both user and business problems and deliver measurable outcomes

Create artifacts, educational tools, experiences and processes that help build and evangelize User Research within the larger organization

What you'll need:
Prefer 12+ years experience in applied product and/or design research or Masters and PhD with 8+ years of experience

Ability to manage and prioritize multiple projects

Command of a broad set of quantitative, qualitative and user-centered methods

Expertise of quantitative, behavioral analysis, and statistical concepts

Excellent communication skills, with strong ability to synthesize and communicate ideas visually, verbally, and in writing

Experience creating research deliverables (frameworks, videos, toplines, etc.)

Experience with quantitative tools like Qualtrics, SQL, R, Python and other analytical tools is preferred

Experience with more qualitative tools UserZoom, Maze, dScout is helpful

Bonus:
domain expertise in personal finances and/or mortgages

A degree in Design, HCI, Psychology, Cognitive Science, Anthropology, or a related field is considered an advantage

Due to the temporary nature of the engagement, this position is not eligible for visa sponsorship.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.

To view all of our comprehensiveand competitivebenefits, visit ourpage

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


New York applicants:
Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

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