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In Product Marketing Specialist
3 months ago
HI
Please go thru the urgent req given below and kindly send me your updated resume in word document, if you are available and interested in this project.
Requirement 3:
In Product Marketing Specialist
Role In-Product Marketing Specialist Technical/Functional Skills
- 3+ years of extensive hands on experience in Email marketing or content marketing tools such as Salesforce Marketing Cloud, Adobe Campaign etc.
- Intermediate to advanced SQL skills and ability to query multiple data sources for debugging and troubleshooting.
- Ability to deal well with ambiguous/undefined problems; ability to think abstractly.
- Familiarity with project management tracking tools like ADO, Jira, etc.
- Availability for urgent pull/push campaigns off regular business hours
- Ability to multi-task and stakeholder management to thrive dynamic business environment.
- Experience working across multiple agencies and teams.
- Extremely detail-oriented approach with strong analytical skills
- Strong QA skills
- Ownership of projects and actions
- Extensive understanding of display, and Web Marketing Business practices
- Knowledge of end-to-end Campaign Management processes
- Excellent technical & analytical skills with strong business acumen
- Previous experience working with Microsoft will be an added advantage.
- Design and build content using a content editing tool.
- Work with multiple content and creatives for campaigns
- Retrieve and analyze data using SQL, Excel, Power BI and other data management systems.
- Provide best practice oversight and assistance in design and set up of automated marketing campaigns, reporting throughout the customer life cycle and improve processes across platforms.
- Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
- Track ongoing progress of projects and deliver timely updates to clients.
- Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
- Be knowledgeable on email best practices, technologies, and trends. Ensure emails follow CAN-SPAM best practices and GDPR compliance.
- Monitor internal testing results and industry best practices. Integrate learning to ensure optimal email results, improved email deliverability, and compliance around permission-based marketing
- Monitor daily email campaign deliverability, ensuring high inbox success rate for all email campaigns
- Leverage Campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing
Regards
Varma
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