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Marketing Coordinator

3 months ago

Houston, Texas, United States Taxa Full time
Job Description

Job Description

JOB SUMMARY
This position supports Taxa Outdoors' recreational trailer sales.

Working under the direction of a Marketing Director, the Marketing Coordinator supports the development and implementation of marketing strategies and a full range of activities in alignment with Taxa's vision, strategy, and growth initiatives.

This position conducts appropriate marketing and competitive research and analysis; supporting strategic accounts and sales activities; deploying marketing campaigns; building and strengthening the Taxa brand; and measuring the effectiveness of activities to drive continuous improvement.

Part of Taxa's Marketing team, this position also supports cross-business unit activities such as vertical market analysis, market planning and development, and internal reporting.

PRIMARY DUTIES / RESPONSIBILITIES

  • Helps develop marketing strategies and associated tactics to position company to expand market presence.
  • Gathers, reviews and/or analyzes market and customer data to create marketing plans and/or reports for sales and senior leadership that identify trends affecting Taxa's business.
  • Writes and/or produces targeted print and digital sales collateral and marketing material, including client presentations, ads, brochures, trade shows, video, content marketing, and more.
  • Supports work with key industry organizations, overseeing business unit participation in conference and brand-building activities such as trade shows and client
education/entertainment

events, including planning, pre-event promotion and post-conference follow-up.

  • Oversees lead-generation activities, including digital content marketing campaigns using Salesforce.
  • Supports web and digital strategy by identifying and/or writing stories and other necessary content.
  • Supports customer survey process, analyzing and sharing results with senior leadership and using feedback to recommend new or improved marketing and sales strategies.
  • Helps consult with sales team on key pursuits and proposals, helping to develop strategy and messaging, participating in red team reviews, recommending opportunities for cross-selling or up-selling, and/or conducting post-mortem analyses.
  • Keeps up to speed on key competitors in markets served.
  • Tracks and measures the effectiveness of activities using analytics and available tools, ensuring all leads generated through marketing activities are captured.
  • Manages and/or administers any specialized databases or websites used by the team.
  • Ensures all materials are produced in compliance with company brand standards.
  • Supports other Marketing & Communications team members, projects, and initiatives
  • Performs other duties as required.
Education/Experience

Background

  • Bachelor's degree in Business, Marketing, Communications, Journalism or related field required.
  • Advanced degree in relevant field a plus.
  • 3 years of marketing experience with emphasis in marketing and sales support
  • Experience in related industry or market preferred.
Knowledge/Skills/Ability/Characteristics

  • Collaborative and creative team player with drive for innovation and continuous improvement of systems, processes, and tools.
  • Self-starter with strong organization, project management, time management, and problem-solving abilities.
  • Excellent verbal and written communication skills.
  • Familiar with client relationship management and/or graphic design software.
  • Builds excellent working relationships with colleagues at all levels.
  • Successfully work on multiple tasks in a fast-paced environment with tight deadlines.
  • Synthesizes and integrates large amounts of data into concise, compelling deliverables.
  • Pays close attention to detail and takes pride in work products.
  • Uses discretion in handling confidential or sensitive business information or issues.
  • Willing to learn new skills and assume new responsibilities
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