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Marketing Manager
3 months ago
:
At Globus Medical, we move with a sense of urgency to deliver innovations that improve the quality of life of patients with musculoskeletal disorders.
We embrace a culture of exceptional response by partnering with researchers and educators to transform clinical insights into tangible solutions.
Our solutions improve the techniques and outcomes of surgery so patients can resume their lives as quickly as possible.Position Summary
:
The Marketing Manager is responsible for and participates in downstream marketing activities for our Imaging, Navigation, and Robotics products by supporting global product launches, sales and customer training, customer events, and collateral development.
This effort includes but is not limited to, supporting product development efforts and lifecycle management, owning commercial launch readiness and execution, and partnering with sales teams to achieve our revenue goals.
Essential Functions:
Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labsCollaborates with upstream marketing to develop product launch plan responsible for customer segmentation/targeting, positioning and value propositionsProvides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)Leads creation of product value messaging and product claims substantiation through clinical evidence generation.
Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guidesProvides guidance in key sales situations for the product such as surgeon engagementsDevelops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regionsOversees marketing execution in regions to ensure consistent approach and strategyCoordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstancesTakes the lead on the management of KOL's to execute promotional plan and clinical evidence strategyActs as a source of knowledge for and effectively coaches other product managers and assists with their ability to execute their daily tasksPerforms other duties as assignedAdheres to the letter and spirit of the company Code of Conduct, the AdvaMed Code, MedTech Code, and all other company policies.
Ensures Compliance with applicable governmental laws, rules, and regulations, both in the United States and internationally, by completing introductory and annual training and maintaining knowledge of compliance as it applies to your roleRepresents the company in a professional manner and uphold the highest standards of ethical business practices and socially responsible conduct in all interactions with other employees, customers, suppliers, and other third partiesReasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Qualifications:
Willingness to be in a cadaver lab throughout the product lifecycle as you work with a variety of internal/external resources on design iterationsProficiency with Microsoft Office with a strong ability to write business reports and correspondence as well as the ability to speak effectively before groups of customers, employees, and management of organizationEffective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadershipAbility to lead cross-functional project teamsProficient in procedures, clinical applications, and products; engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teamsExcellent verbal and written communication skillsAttention to detailSelf-starterAdvanced critical thinking and problems-solving skillsTypically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degreePreferred experience in Product Marketing/Management in the medical device industryAbility to travel up to 15% of the timeOur Values
:
Our Life Moves Us philosophy is built on four values:
Passionate About Innovation, Customer Focused, Teamwork, and Driven.
Passionate about Innovation :
Improving patient care by delivering advanced technology to our customers is at the core of what we do.
We are passionate in our role in improving the lives of patients by continuously developing better solutionsCustomer Focused :
We listen to our customers' needs and respond with a sense of urgencyTeamwork :
Working together, anything is possible. We value every person on our team and treat each other with respect. We are accountable to one another and support each other.
Together, we make each other strongerDriven :
We pursue our mission with energy and passion. We are nimble, results-oriented and decisive.
We overcome obstacles that arise in our quest to deliver solutions that will improve the lives of our customers and patients.
Physical Demands:
The physical demands listed here are representative of those that must be met by and employee to successfully perform the essential functions of this job.
Required to possess specific visons abilities, including:
close vision, distance vision, color vision, peripheral vision, depth perception and capacity to adjust focus.
Equal Employment Opportunity
:
Globus Medical is an equal opportunity employer.
All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin or citizenship.
We are committed to a diverse workforce. We value all employees' talents and support an environment that is inclusive and respectful.Other Duties
:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
JOB CODE:
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