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Marketing and Business Development Coordinator

3 months ago

Trenton, New Jersey, United States Integrity Health Products Full time
Job DescriptionJob Description

Integrity Health/Partnership Health Centers is searching for a highly qualified business development coordinator who can contribute to existing programs while assisting with development of new initiatives aligned with company and client goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The sales coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

Objectives of this role

  • Assist in developing and implementing the company's brand strategy
  • Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
  • Support the development and maintenance of internal tools
  • Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

Responsibilities

  • Support the marketing team in establishing and evaluating marketing strategy by setting objectives, organizing promotional presentations, and updating calendars
  • Communicate campaign objectives, timelines, and deliverables to marketing team, and provide instructions for usage and promotion
  • Plan and attend meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
  • Maintain inventory of promotional materials, ensuring all client communications are current and accurate, and coordinate the creation of new materials when necessary
  • Continually seek new sources of prospective customer data and provide recommendations to marketing leadership

Required skills and qualifications

  • Experience in marketing coordination or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Ability to ideate and complete new and original written communications as well as social media content
  • Excellent communication and presentation skills
  • Excellent public speaking skills

Preferred skills and qualifications

  • Bachelor's degree (or equivalent) in marketing, advertising, or communications
  • Experience in client service-based capacity a plus
  • Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
  • Experience using data analytics software for research
  • Working knowledge of HTML and design and email software