Assoc Dir, Marketing

Associate Director, Marketing - Psychiatry ARISTADA

The Associate Director of Consumer Marketing will be responsible for developing and implementing tactical marketing programs supporting ARISTADA, primarily for consumers and caregivers, secondarily for HCPs. This is a great opportunity for a highly motivated and experienced individual who wants to make a direct impact on the organization and communities it serves. As a key member of our Marketing team, this position works closely with cross-functional teams to drive brand growth by managing and executing on key consumer activities.

Key Responsibilities:

• Develop and execute consumer and caregiver tactical initiatives, ensuring consistent messaging and brand voice and content across channels and tactics
• Assist in the development of consumer and brand strategy
• Assist in the development of HCP materials
• Assist in the management of budget for the team
• Continuously look for ways to improve and optimize marketing strategies to drive business results
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns
• Manage creative process and agency partners to deliver quality marketing materials and messaging
• Monitor and report on key performance indicators (KPIs) to track the success of marketing initiatives
• Identify key insights from KPIs and market research to improve overall results
• Work with promotional review committee (Medical Affairs, Regulatory, and Legal) to gain approval for promotional assets
• Maximize value of external partners (i.e. advertising agency) in a cost-effective manner
• Keep current with emerging trends and help to foster a culture of innovation and creativity within the marketing team
• Provide input and direction to market research while guiding application of insights from customer research studies
• Manage ad-hoc projects as needed

Minimum Education & Experience Qualifications:

• Bachelor's degree in business or science
• 8-10 years of experience in pharmaceutical product marketing including HCP or consumer marketing experience
• Experience across personal and non-personal digital marketing tactics, including websites, SEO, SEM, CRM, and Social Media and omnichannel
• Ability to effectively plan, prioritize and execute multiple projects simultaneously
• Commitment to collaboration and engagement across internal and external partners
• Experience working with Medical, Legal, and Regulatory review committees
• Experience managing agency partners and the creative process
• Strong communication skills with the ability to influence across functions and varying levels of the organization
• Understanding of industry code of conduct, ethics and Compliance norms

Preferred Qualifications:

• MBA or other related Master's degree
• Experience in marketing or selling CNS medications
• Experience with Veeva Vault and Veeva CRM systems

Travel Requirements:

• Overnight travel ~10-15%

Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any applicant because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other class protected by state or federal law.

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About Us

Why join Team Alkermes?

Alkermes applies its deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A fully-integrated, global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we are committed to pursuing great science, driven by deep compassion to make a real impact in the lives of patients. Alkermes has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for various neurological disorders, including narcolepsy.

Beyond our important mission of developing medicines to address unmet patient needs, we actively seek to foster a culture of diversity, inclusion and belonging throughout our business. We strive to ensure that all voices are respected and valued, recognizing that our diversity of thought, background and perspective makes us stronger. We are proud to have been recognized as an employer of choice by many national organizations, including being certified as a Great Place to Work in the U.S. in 2024, honored as a Healthiest Employer in both Ohio and Massachusetts in 2023, a Best Place for Working Parents in 2023, and to have received the Bell Seal at the Platinum level for Workplace Mental Health by Mental Health America for three consecutive years (2021-2023).

Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.