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Adult Institutional Associate Brand Manager

4 months ago

Columbus, United States Abbott Laboratories Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Job Title

Associate Brand Manager â Adult Institutional Marketing

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve peopleâs health. Weâre always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of .

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

  • An excellent retirement savings plan with high employer contribution

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Associate Brand Manager works out of our Columbus, OH location in the Nutrition Division.  

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands â including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and Protality® â to help get the nutrients they need to live their healthiest life.

The Associate Brand Manager position works out of our Columbus, OH location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands â including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and Protality® â to get the nutrients they need to live their healthiest life.

The Associate Brand Manager is responsible for managing and implementing business strategies and tactics to effectively support delivery of business objectives, including share growth, net sales and profit margin for a leading business in a complex market. Additional responsibilities include brand and market performance analysis, reporting findings and actionable recommendations to senior leadership, project management, fiscal management and contingency planning.

What Youâll Work On

  • Responsible for managing marketing activity. This may include resource creation and updates, KOL content creation and field sales force execution.

  • Lead Professional Association management and relationships

  • Own the speakers bureau and KOL strategy and execution including agency and budget management

  • Evaluate in market performance of programs to ensure that they are delivering against expectations and business objectives

  • Lead brand direct-to-consumer/ retail strategy and execution including Inside Sales Team resources â

  • Lead Direct Marketing execution including project management, budgeting, and program analysis/ optimization

  • Identify opportunities and contingency plans to over deliver business commitments, developing recommendations and aligning them through senior leadership

  • Collaborate with internal and external stakeholders to achieve objectives.  These groups may include the Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies

Required Qualifications

  • Bachelor's degree in Marketing, Business, or related field

  • 2+ years of progressively responsible Marketing product/brand management experience in either health care/OTC marketing, or consumer packaged goods marketing

  • Strong analytical skills including business and fiscal management. Previous experience with business performance analysis and reporting preferred

  • Ability to anticipate and mitigate obstacles to drive towards solutions and manage against timelines

  • Time and project management skills, including the ability to work on multiple projects at the same time

  • Effective communication and presentation skills with the ability to clearly, concisely and confidently interact directly with senior leadership to influence business strategy and investment decisions

  • Ability to collaborate with cross-functional teams to attain business objectives. Willing to support others and share best-practices

  • Capable of understanding complex category/marketplace, including marketing to and collaborating with health care professionals

  • Advanced level PC skills to include Excel and PowerPoint

  • Creativity and an ability to produce innovative and original ideas; Intellectual curiosity

  • The ability to manage and allocate budgets

Preferred Qualifications

  • MBA preferred

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.



The base pay for this position is $72,700.00 â $145,300.00. In specific locations, the pay range may vary from the range posted.