Web Content Strategist

Job ID271420
Location
Americus, Georgia
Full/Part TimeFull-Time
Regular/TemporaryRegular

Job Summary
This position is responsible for developing and managing the overall web content strategy for the university website in support of university operations. The web content strategist will write content and be responsible for planning, developing, measuring, and improving the effectiveness of the university website with the overall goal of driving and increasing traffic.

Responsibilities
Maintains and updates the university website. (65%)
Develop and oversee the overall content strategy.
Assess and improve current web content, including search engine optimization.
Monitor and update web content on a regular basis with fresh text, imagery, and video.
Generate new and interactive content for programs, departments, and divisions.
Develop new styles and modules for accessibility.
Problem solve web-related issues.

Build and manage web forms for departments across campus. (25%)

Performs a variety of related duties. (10%)
Completes special projects as assigned.
Serve on website-related committees.
Train student web developer intern (when applicable).
Required Qualifications
Baccalaureate degree in a course of study related to the field required (Communications, public relations, marketing, journalism, digital media, English, etc.).
More than three years of related experience required in web content strategy or creating/writing content for digital media.
Experience with content management systems, search engine optimization best practices, and analytics.
Proposed Salary
Salary will be commensurate upon experience.

Knowledge, Skills, & Abilities
KNOWLEDGE
Knowledge of web management principles and practices.

Knowledge of content strategy methods and analytics.

Knowledge of writing engaging content for the web.

Knowledge of university and departmental policies and procedures.

SKILLS
Skill in oral and written communication.

Skill in grammar, editing, and proofreading with meticulous attention to detail.

Skill in interpersonal relations and ability to work effectively with diverse population.

Skill in prioritizing, organizing work, and following through.

Skill in multitasking, time management, and working at a face pace.

Skill in the management of files and records.

Skill in working independently and collaboratively.