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Marketing Specialist

3 months ago

Sandy, United States Meritage Homes Full time
Responsibilities

Meritage Homes is looking for a Marketing Specialist for our Salt Lake City Division. Reporting to the Regional Marketing Director, this person will focus on the implementation of division marketing support and strategic partnership.

Responsibilities:

  • Serve as the primary marketing resource for the Regional Marketing Director and for the Division
  • In conjunction with Regional Marketing Director, strategically plan the annual, quarterly and monthly marketing efforts to include incentive promotions, community marketing and agent outreach
  • Responsible for the development and execution of all marketing collateral and campaign materials (print and digital); ensure adherence to brand standards
  • Prepare and present marketing updates and information to sales team and Divisional leaders
  • Perform ongoing website audits and ensure content is accurate and up-to-date; provide strategic suggestions for marketing positioning and content
  • Assist with digital marketing initiatives (i.e., create and distribute eblasts and flyers, submit digital media request forms, etc.)
  • Generate local press releases
  • Relationship building with local chambers, bases, etc.
  • Coordinate the planning and execution of all consumer and agent events
  • Participate in planning and execution of sales team meetings and events as well as Divisional office events with local team
  • Monitor local budget for project marketing, model furniture and monthly advertising
  • Work with community teams to develop specific marketing tactics to maximize Realtor participation and conversion
  • Drive the new community opening process (planning, execution, follow-up)
  • Take a leadership role in certain new community marketing activities including site visits, activity planning, coordinating vendors for installations, model photography
  • Support divisional, regional and national marketing initiatives including special projects as requested
  • Participate in key meetings as directed by the Regional Marketing Director; assume responsibility for assigned action items and proactively provide progress updates through completion


Qualifications

  • Bachelor's degree in Marketing or related field
  • 3+ years of relevant work experience, preferably in homebuilding or real estate, agency experience is a plus
  • Excellent written, verbal and interpersonal communication skills with strong attention to detail; ability to write creative and strategic copy with focus on community demographics, edit and proofread materials for grammar and content.
  • Advanced computer skills with proficiency in MS Office applications (Word, Excel, PowerPoint, Publisher), eblast systems, photo editing, website management; Adobe Creative Suite applications a plus
  • Highly organized and flexible with the ability to prioritize multiple projects and meet deadlines, often with frequent interruptions and changing circumstances, in a high-volume, fast-paced work environment
  • Strong team player with the ability to work well within cross-functional teams
  • Flexibility to attend some evening and weekend events as needed

Overview

Are you looking for an incredible career opportunity? Then Meritage Homes is the place for you From the homes we build to the careers we offer, we believe in quality. Meritage Homes is the ENERGY STAR Partner of The Year in Sustained Excellence for being a leader in protecting the environment and advancing energy efficiency in homebuilding. We are looking for candidates who are excited about furthering their careers, as well as being a part of an organization that helps people live happier, healthier lives. With over 100,000 homes built, Meritage Homes is looking for professionals who are self-starters and want to help our organization grow by providing new and innovative ideas.

When joining Meritage Homes, you and your career can benefit in several ways, including:

  • A work environment that encourages creativity and innovative ideas from every level
  • An organization that lives by its core values everyday
  • Team atmosphere where every individual is considered a vital asset
  • State of the art technology to provide an optimal working environment
  • A competitive pay structure
  • Strong benefits
  • Flexibility in work-life integration
  • Team-oriented environment where all individuals play an integral role in the company
  • Opportunity to further your career in a growing national organization
  • Maintain a competitive drive to be the best

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