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Marketing Operations Manager
4 months ago
Who we are…
YOOBIC is an all-in-one Frontline Employee Experience Platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work - all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 350+ companies around the world including Boots, BurgerFi, Lancôme, Lacoste, Levi’s, Logitech, Peloton, Puma, and Vans trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve their customer experience.
In Autumn 2021 we were successful in receiving our Series C funding of $50m from some incredible investors such as Highland Europe, Felix Capital and Insight Partners.
We are a diverse organisation that empowers its employees to achieve their goals and develop themselves along the way. There is a great sense of team at YOOBIC and a real passion for the future of work. You will have the opportunity to quickly make an impact and given the innovative product (which customers love) and our predicted growth trajectory, this is an exciting time to join YOOBIC
To learn more about YOOBIC visit www.yoobic.com or follow us on Linkedin About the role...
YOOBIC is hiring a Marketing Operations Manager responsible for overseeing the technologies and automations used by our Marketing team to support and streamline processes. Reporting to the Senior Director of Demand Generation, you will evaluate our current marketing technologies, analyze data, and develop reports for the marketing and sales teams to enhance marketing initiatives. This key role involves managing marketing tech stack, email campaigns, analyzing campaign performance, and ensuring our marketing efforts directly contribute to revenue growth.
What you will do...
Maintain and optimize marketing automation and CRM systems to streamline operations and improve prospect data management and overall demand gen performance
Develop and monitor key performance indicators (KPIs) for marketing effectiveness and operational efficiency.
Build dashboards and reports to track and analyze the full funnel, including performance by channel, velocity, conversion rate and efficiency metrics. Share that data in an actionable format and help to drive necessary process improvements to improve overall performance and efficiencyExpertise in assessing marketing processes and finding ways to improve efficiency or quality of work.
Serve as the primary owner of HubSpot, responsible for maintaining and optimizing the platform to support YOOBIC’s marketing operations and campaigns.
Be responsible for owning and leveraging 6sense, along with other intent signals and scoring mechanisms, to drive strategic marketing decisions and optimize campaign performance.
Manage data hygiene, list management and administration of YOOBIC’s HubSpot marketing automation and collaborate with YOOBIC’s Salesforce Administrator to improve data transfers across CRM technologies (includes Salesforce list management for marketing campaigns).
Create dashboards and reports in HubSpot to improve visibility and measurement of marketing campaign effectiveness and insights.
Manage and optimize email marketing campaigns, focusing on performance metrics.
Conduct regular analysis of marketing campaign data to identify trends, measure ROI, and inform strategic decisions.
Identify digital marketing trends, new technologies, evolving best practices, competitor activity and testing opportunities that help drive the business forward.
What we need...
3 to 5 years of experience with Marketing Operations in a high-growth SaaS tech company
At least 2 years of experience working with Hubspot, Salesforce and 6sense
Proficient in CRM and Marketing automation platforms, and in integrating othertechnologies including database enrichment/cleansing tools such as Apollo
Proficient in B2B marketing analytics platforms such as Google Analytics, as well as ABM and 3rd party data platforms
Experience with data management and maintaining data hygiene
Experience with lead funnel management, lead creation, delivery and tracking processes
Expert in sales and marketing measurement analysis
Strong analytical experience and ability to produce actionable performance insight
Mastery of Microsoft Excel
Ability to manage and deliver multiple projects at once in a fast-paced environment
High-energy, a self-starting team player, creative thinker, and influencer
HubSpot Certified is a plus
What we offer...
US
20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)Medical cover and EAP (Employee Assistance Program)Company covered Life insurance coverageCompany covered long term disability coverageAn amazing 401k contribution - We contribute even if you don’tADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)Free online HIIT sessions + gym discountsRegular training and coaching to make you even better in your roleUK
33 days annual leave (including bank holidays)Scottish Widow Pension schemeVitality medical coverage - Including primary care, hospital care and additional mental health coverageSimplyhealth cash plan (includes dental and vision coverage)Healthy Mind EAPShort Term and Long Term disability coverageLife AssuranceCritical Illness coverageEnhanced parental leaveTeam events including weekly breakfast, gourmet lunches and lots of social eventsWeekly free online HIIT sessions + gym discountsRegular training and coaching to make you even better in your roleWe are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
