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Associate Director, Data and Analysis

4 months ago

Chicago IL, United States Digitas North America Full time

Digitas is the Networked Experience Agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Associate Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. This is a unique opportunity for an experienced individual to lead data and measurement strategy for some of the largest brands on the planet, in a rapidly growing and evolving retail media market. Sound like you? Read on.

What you’ll do:

As an Associate Director, you’ll guide teams in driving strategic data-driven growth and operational efficiencies with data. You’ll work to surpass client goals through uncovering insights and communicating recommendations from brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. You will be the commerce representative for the Data and Analysis Capability and should be able to explain to internal/client leadership complex Commerce media concepts in an easily digestible manner.

Day-to-day, your role includes:

  • Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
  • Expanding client work, including building recommended approaches and scope
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
  • Managing efficient execution of projects, including the implementation of best practices
  • Providing guidance on process improvements and best practices for data management, including innovative data automation solutions, ensuring marketing data is democratized, reliable and delivered efficiently.
  • Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
  • Supporting in the development of the Commerce Analytics practice within the Commerce Media COE

We’re looking for strong, impactful work experience, which typically includes:

  • 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Strong client relationship and communication skills, with experience managing multiple projects across teams
  • Experience managing a team
  • Strong analytical, critical thinking, and problem solving skills
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
  • Knowledge of digital data technologies (RMNs, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
  • A four-year college degree; advanced degree is a plus
  • Passion for online advertising and emerging trends in the digital landscape
  • The ability to thrive in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you

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All your information will be kept confidential according to EEO guidelines.

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