Regional Field Marketing Director
3 weeks ago
Description: The Regional Marketing Manager will be responsible for the regional implementation of Koppert's global strategy for our subsidiaries in the USA, Canada, and Mexico. The job is performed in close collaboration with the global marketing organization, including a functional reporting line to the Global Director of Marketing and a set of shared KPIs. Three other Regional Marketing Managers will be part of your international management team. This role is pivotal to enhancing Koppert's market presence, strengthening our brand's influence, improving customer engagement, and supporting the overall growth and success of Koppert in the North American agricultural market.
Fully remote employees are also encouraged to apply and will be considered based on experience.
Recognize and implement market opportunities and developments with the Koppert USA, Canada, and Mexico marketing and sales teams.
Develop and execute regional marketing strategies based on local market research, customer analysis, crop and product strategies. Define and manage the yearly marketing budget for the region, with a focus on building economies of scale and scope.
Build and maintain strong relationships with internal and external stakeholders, including global and local teams, partners, and industry contacts. Represent the company's marketing efforts in the region at external events and in key industry networks.
Ensure the product portfolio aligns with local market needs, customer preferences, and regulatory requirements. Drive brand awareness, interest, and preference in target markets through effective launches and campaigns. Nurture digital marketing expertise to improve online visibility and drive lead generation.
Direct reports will include leads in marketing, regulatory affairs, and product management. Conduct regular performance evaluations, provide constructive feedback, and create plans to enhance team skills and performance.
Minimum of a bachelor's degree in marketing, communications, business, or related field.
Minimum of 8 years of relevant industry experience with proven success creating and implementing marketing strategies.
Experience in agriculture, horticulture, or farming industries is required.
Demonstrated ability to balance strategic planning with operational execution.
Bilingual in English and at least one other language.
Ability to work independently and effectively with minimal supervision while meeting performance metrics.
Advanced experience in developing marketing strategies and campaigns.
Advanced experience implementing and measuring successful marketing strategies.
Proficiency in digital marketing tools and software.
This job operates in a professional office environment with standard office equipment.
Hybrid and/or remote work opportunities available.
Ability to regularly sit for long periods of time while working in an office at a computer.
Ability to travel (air and ground) up to 25% of the time.
Koppert stands at the forefront of sustainable agriculture, founded in 1967 by visionary Dutch grower, Jan Koppert. Our mission is to make agriculture healthier, safer, and more productive by partnering with nature. We achieve this by using natural enemies to combat pests, utilizing bumblebees for pollination, and leveraging microorganisms and biostimulants to support, protect, and strengthen crops.
Farmers and growers worldwide rely on our products and knowledge to restore the natural balance in their crops. Our holistic approach improves plant health both above and below ground, supporting our mission of 100% sustainable agriculture.
As a family-owned business, we value respect, care, and a strong belief in biological solutions. Comprehensive Benefits Package to include medical, dental, and vision insurance, employer-funded Health Savings Account, tuition reimbursement, employer 401K match, life insurance, wellness program initiatives, employee assistance program, volunteer day, Koppert gear, and generous PTO. Koppert is a veteran-friendly, Equal Opportunity Employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, marital status, veteran status, disability, or any other legally protected status.
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Regional Marketing Manager
3 weeks ago
Howell, United States Koppert Biological Systems Full timeJob DescriptionJob DescriptionDescription:The Regional Marketing Manager will be responsible for the regional implementation of Koppert's global strategy for our subsidiaries in the USA, Canada, and Mexico. This position will be responsible for aligning regional goals with the company's global objectives. The job is performed in close collaboration...
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Regional Marketing Manager
3 weeks ago
Howell, United States Koppert Biological Systems Full timeJob DescriptionJob DescriptionDescription:The Regional Marketing Manager will be responsible for the regional implementation of Koppert's global strategy for our subsidiaries in the USA, Canada, and Mexico. This position will be responsible for aligning regional goals with the company's global objectives. The job is performed in close collaboration...
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